Articles
Educational content, research explainers, and thought leadership around the imagination spectrum.
2026-03-10
How to Use Your Imagery Profile at Work
Practical ways to use your imagination profile at work: communication, difficult conversations, team diversity, and alignment.
2026-03-08
Mental Imagery for Writers and Creatives
How imagery shows up in writing and creative work, what studies say about writers' imagery, and why your profile is a strength rather than a requirement.
2026-03-06
Why We Built an Assessment Across Six Senses
The story behind a full-sensory imagination assessment: why one score wasn't enough and what we wanted you to see.
2026-03-04
Best Ways to Understand Your Imagination Profile
From the VVIQ and motor imagery questionnaires to full multisensory profiles—here's how to get a clear picture of how you imagine.
2026-03-02
Mental Imagery and Anxiety: What the Research Says
How mental imagery connects to anxiety, intrusive imagery, and worry—and what preliminary research says about aphantasia and anxiety.
2026-02-28
Mental Imagery for Athletes and Performers
Mental rehearsal isn't just motivational. Research shows it activates motor brain regions and can produce gains comparable to physical practice. Here's the evidence and how to apply it.
2026-02-26
Mental Imagery for Students: Study and Recall
How imagery helps students learn and remember, what the research says about study strategies, and why matching methods to your imagination profile matters.
2026-02-24
How to Improve Mental Imagery (If You Want To)
Can you get better at visualizing? Peer-reviewed studies say yes, with caveats. Here's what works, what doesn't, and why there's no pressure to change.
2026-02-22
Imagination Index vs VVIQ: When to Use Which
Both tools measure imagination—but one gives a single visual score, the other a profile across sight, sound, movement, and more. Here's how they compare and when to choose which.
2026-02-20
What Is Hyperphantasia?
At the other end of the spectrum from aphantasia: exceptionally vivid mental imagery. Here's what hyperphantasia is, how common it is, and what research says.
2026-02-18
Imagination Styles at Work: Designers, Writers, and Problem-Solvers
Design, writing, and problem-solving each draw on imagination in different ways. Here's how your imagery profile can show up at work.
2026-02-16
How Imagination Affects Memory and Learning
Different imagery styles lead to different learning strengths. Here's how imagination and memory connect, and why one style isn't better than another.
2026-02-14
VVIQ and Beyond: Why Measure More Than Visual Imagery?
VVIQ is the go-to for the mind's eye. Here's what it does, what it misses, and why measuring all six senses gives a better picture.
2026-02-12
How Is Imagination Measured?
From single-sense tools like VVIQ to full imagery profiles—here's how researchers and assessments measure imagination.
2026-02-10
Aphantasia and Creativity: What the Research Says
The idea that no mental imagery means no creativity is a myth. Here's what research and lived experience actually show.
2026-02-08
What Is Aphantasia?
Aphantasia means little or no mind's eye. It's more common than many think—and it doesn't mean you lack imagination in other ways.
2026-02-06
What Is the Imagination Spectrum?
From no mental images to near-cinematic clarity, imagination runs on a spectrum. Here's how it works and why your place on it is unique.
2026-02-04
What Is Mental Imagery?
Mental imagery goes beyond the mind's eye. It includes every sense. Here's what it is and why it shapes how you learn, remember, and create.