The VVIQ (Vividness of Visual Imagery Questionnaire) was developed by David Marks in 1973 to measure visual imagery vividness. It uses guided prompts (e.g. imagining a relative's face or a scene) and asks you to rate vividness on a scale from no image to very vivid. Revised versions (VVIQ-2, VVIQ-RV) have strong reliability and validity and are widely used in research on aphantasia and hyperphantasia. The Imagination Index includes visual items inspired by this tradition but also measures the other six senses so you get a multisensory Imagery Profile.
What to do next
See where you fall on the imagination spectrum—take the free 12-minute assessment and get your Imagery Profile across all six senses.